职位详情

1、参与品牌项目的策略构思，通过精细化人群定位、平台间差异化运营以及市场营销活动制订品牌营销策略，实现消费升级，并提高品牌在渠道的渗透率及可视度。2、通过市场调研、消费者购物需求，整理形成产品概念、品牌的策略，并进行传播推广，最终转化为业务数据；3、通过销售数据分析、品牌影响分析、渠道增长动力、市场份额影响等因素，制定品牌渠道发展策略、渠道营销管理策略， 包括品类管理、渠道陈列管理等；4、负责项目创意思路的整体把握和质量监督，负责客户品牌及推广营销策略报告与执行方案的撰写；任职要求：1. 市场营销、新闻传播等相关专业本科及以上学历，3年以上品牌、市场管理经验，至少有一年渠道营销、品类管理、贸易营销的任何一类经验；2. 熟悉零售管理与购物者营销，有shopper marketing 经验，具有较强的市场策略、市场分析及规划能力，熟悉各种渠道营销推广与传播形式与策略；3. 思维灵活，擅长沟通与分析，较强的学习能力；We are looking for a very unusual person who is all of the following? A business strategist who can process facts and data to sharply define opportunities andcommercial objectives.? A social anthropologist who is constantly studying people - their beliefs, values,relationships, habits, behaviours and actions, and therefore understands how toinfluence any these facets for any identified target audience.? A design strategist who can uncover problems that are worth solving or opportunities toadd values in the life of consumers within context of the category for our client’s brand.? A program designer who can integrate disparate activation components into a seamlessand relevant consumer experience.? A story teller who can mesmerise any audience with a point of view that is delivered asan engaging story.? A diplomat who can identify key behavioural changes required across stakeholdergroups and influence each to drive effective collaboration.Key responsibilities? Developing and presenting activation strategy mainly for campaigns that leads topurchase conversions but not limited to point of purchase.? Developing and presenting agency case studies and credentials.? Contributing to thought leadership initiatives by helping with the writing of white papersand awards show entries.? Contributing to development of training materials and knowledge sharing initiatives.Mandatory requirements? Speaks and writes English fluently.? Minimum 5 years of experience in related roles and industries.? Understands both qualitative and quantitative research sufficiently to be able to readresearch reports.? Able to showcase work portfolio that includes communications, digital and social.Bonus points if you have? The minimum ability to communicate (written & verbal) in Mandarin with the help ofGoogle translate.? Experience in personal care category.? Current or prior working experience in China market.